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Meet the Rothschilds of the East (You Won’t Like Them)
By Matt Morgan - September 29, 2026

Summary

The narrator argues that the Sassoon family, Baghdadi Jewish refugees who settled in British-ruled Bombay after David Sassoon fled persecution in the late 1820s, built a fortune dubbed “the Rothschilds of the East” primarily by smuggling Indian opium into China, destroying millions of lives while using schools, hospitals, and synagogues to whitewash the money. The family allegedly controlled up to 70% of the world opium trade at a time when opium made up about 14% of Britain’s income from India, shipping over 30,000 chests of roughly 120 pounds each in 1836 and nearly 59,000 after the Opium Wars, which earned them British citizenship, royal friendship, and marriage into the Rothschilds. The empire unraveled through family feuds, heirs who only wanted to spend the money, and Victor Sassoon’s disastrous move to Shanghai before Chinese nationalization, though the narrator suggests such fortunes rarely vanish and may simply resurface under other names.

Top 5 Key Topics

  • Opium as a tool of British trade policy: Britain was hemorrhaging silver to pay for Chinese tea, silk, and porcelain, so it flooded China with Indian-grown opium to reverse the deficit. The narrator frames the Sassoons as the opium suppliers offsetting Britain’s trade gap while the Rothschilds financed its wars and conquest.
  • Why the British welcomed them: The narrator claims the colonial administration invited Jewish minorities into trade because their numbers were too small to ever threaten a rebellion, and a British political agent may have steered the Sassoons to India. David Sassoon aligned openly with imperial interests, even hosting a 500-guest celebration in 1859 of Britain imposing direct control over India.
  • Elite honors despite colonial racism: David Sassoon received British citizenship in 1853, and Albert (Abdullah) Sassoon became the first Jewish person granted the honorary Freedom of the City of London in 1873, before any Rothschild. Reuben Sassoon became a close companion of the future King Edward VII, and the family proudly adopted a crest featuring a poppy.
  • Vertical integration and diversification: The family used the telegraph, bought steamships, created maritime insurers, and sat on bank boards to control the opium chain end to end, continuing the trade into the 1920s after Britain and China agreed to end it. They also invested in Bombay cotton mills, property, an American railway syndicate, and Hungary’s national debt as a respectable front.
  • Collapse from within: The business split into rival firms, David Sassoon & Co. and E.D. Sassoon & Co., and the London heirs treated the company as a money fountain, with one calling it wealth made by “dirty trading”; family involvement ended by 1939 and the British government later declared two former partners “totally unfit” to be directors in the 1980s. Victor Sassoon sold Indian assets cheaply to become what Fortune called Shanghai’s number one realtor, worth $1.2 to $1.5 billion in today’s money, sheltered over 20,000 Jewish refugees, and then lost over $1 billion to Chinese nationalization.



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