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Rational Rancher: We Priced Everything in GOLD… The Results Are Shocking
By Matt Morgan - October 13, 2026

Summary

The host argues that saving in US dollars is “a losing battle” because the government is “printing money like it’s going out of style,” while gold has held or improved its purchasing power since 1980 for homes, cars, cattle and farmland. His central example is the average home, which rose from $76,000 in 1980 to over $500,000 today, yet cost 124 ounces of gold then and only 121 ounces now, the lowest in modern history. He concludes that stocks, crypto, land flips and house flips can beat gold but all carry risk, so for preserving wealth without gambling he knows of nothing that has held value over thousands of years like gold.

Top 5 Key Topics

  • Housing priced in gold: The average home cost $76,000 or 124 ounces of gold in 1980, peaked at 742 ounces in the 2000s when gold crashed, and costs roughly $520,000 or 121 ounces in 2026. Someone who saved 124 ounces instead of $76,000 could buy today’s house and keep 3 ounces left over.
  • Vehicles unchanged in gold terms: The average new vehicle cost $7,500 in 1980 and about $50,000 today, but exactly 12 ounces of gold in both years. The 2000s were the outlier because gold prices had collapsed.
  • Cattle and farmland: A 1,000-pound steer cost almost 1 ounce of gold in 1980 versus 0.58 ounces today, the lowest ever, while the USDA average farmland acre went from $740 (1.2 ounces) to about $4,500 (1.1 ounces). He says gold did not just hold purchasing power on these, it improved.
  • Gold versus riskier assets: He calls the stock market “amazing,” says he has made money in crypto, loves XRP and gives a shout-out to the “XRP army,” and acknowledges he has made more flipping land and houses. His point is that all of those are risky, while gold as a store of value “seems to be a pretty good guarantee.”
  • Silver as the volatile cousin: He calls silver “amazing” but less rational, moving up and down far more than gold. Gold is the “steady eddy” that fluctuates over days and months but has been an excellent store of value measured in decades.

 



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